Startup

Legitimate
We have infinite amount of ideas.

Email Data Mining
Demo: https://www.youtube.com/watch?v=rBEezXOgbNM (it was called "Triber" back then)

We have some other name suggestions but they are not public (Everything In Public) to avoid trolls squatting domain names.

Motivation
So far I got very positive feedback.
 * These days everyone is entrepreneur.
 * Everyone has some sort of initiative.
 * Even a mum that drives kid to a football game has an incentive to promote Saturday bake off competition.
 * So rather than promoting this initiative all over the place it should be sufficient to dig into email and extract most valuable contacts.

Bogus

 * Anything really that would take advantage of tax breaks.
 * Anything really that would fill into SEIS category.
 * Free money.
 * Read more: http://www.iamthespecialist.com/2014/05/seed-enterprise-investment-scheme-seis.html
 * (good place, right time)

Certifying Agency
Certifying something.

Certifying certifying agencies (going meta)

University
Giving away meaningless diplomas